ADE – the recap of our second experience at one of the most influential events focused on electronic music Amsterdam Dance Event 2022 (KEYI Magazine)
ADE – the recap of our second experience at one of the most influential events focused on electronic music Amsterdam Dance Event 2022 photos and video by KEYI STUDIO
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Here we go again!
Some time ago we visited the Amsterdam Dance Event for the second time – it was a splendid experience last year so we didn’t hesitate to do it again. It’s the 27th edition of ADE. The five days of the festival and conference programs offered this year reached a record number of 450,000 visitors. An opportunity for unique experiences, ADE offers over 1000 events and 2,500 artists and speakers.
The Amsterdam Dance Event has grown to become the most important and influential breeding ground for electronic music culture and talent.
This year’s program showcased a wide array of electronic music subgenres, live music and cultural crossovers, with standout events including Metropole Orkest and Suzanne Ciani, Jameszoo’s Blind Group, and audiovisual spectacles at Nxt Museum, Within Without at Carré, Speedy J’s STOOR. ADE Arts & Culture covered themes such as mental health with meditative sessions by DJ Marcelle, as well as social impact initiatives including Music Moves and House of Hope. The long-expected day finally arrived to celebrate the biggest electronic music gathering in the world. The print issues of the magazines and our equipment were packed safely in the trunk and together with the team we were ready for the seven hour drive to Amsterdam.
今年的节目展示了广泛的电子音乐子类型、现场音乐和文化交叉，其中突出的活动包括Metropole Orkest和Suzanne Ciani、Jameszoo的Blind Group，以及Nxt Museum、Within Without at Carré、Speedy J的STOOR等视听奇观。ADE艺术与文化涵盖了诸如DJ Marcelle的冥想课程的心理健康主题，以及包括Music Moves和House of Hope在内的倡议的社会影响。期待已久的庆祝世界上最大的电子音乐聚会的日子终于到来。杂志的印刷版和我们的设备被安全地装在后备箱里，我们和团队一起准备了七个小时的车程，前往阿姆斯特丹。
Speaking of excitement, we had a few things to celebrate – the feature with Dave Clarke.
One of them was releasing our new issue and online article with the techno-punk legend Dave Clarke. Going back to our cover stars. We believe we don’t have to introduce Dave again but he speaks for himself in our interview…
… I lived there for around 26 years. My DJ’ing career started in Brighton at a roller disco, of all places, and at school friends’ birthday parties. My recording career and my start in radio broadcasting also started in Brighton. The very first single I released bizarrely went to number one in the Gallup album charts on XL Recordings. It was considered a “dance album” because it was over 12 minutes long and that was in about 1988 or ‘89.
I have been on various different record labels throughout my career from R&S records to Skint and many, many more in between. I have enjoyed doing countless remixes too, including for the first Mission Impossible film to Depeche Mode, my musical heroes. They used my acoustic remix of “Dream On” to walk on stage for one of their tours. I worked on Placebo a few times, Soft Moon, Anika and more recently scored an official number one in the UK Vinyl charts with my remix of Fontaines DC in 2021…”
在我的职业生涯中，我一直在各种不同的唱片公司工作，从R&S唱片到Skint，还有很多很多。我也喜欢做无数的混音，包括为第一部《碟中谍》电影和Depeche Mode，我的音乐英雄…..，他们用我的原声混音的 “Dream On “在他们的一次巡演中走上舞台。我曾为Placebo、Soft Moon、Anika工作过几次，最近，我在2021年的Fontaines DC的混音中获得了英国黑胶排行榜的官方第一名…”
Kittin and The Hacker – the legendary electroclash duo in Keyi Magazine
In the new issue and soon online we have the pioneers of electroclash – Kittin & The Hacker, who landed on our cover. The legendary duo Kittin and The Hacker – Caroline HervÉ & Michel Amato – are known for cold beats, dark sounds, and New Wave influences. They continually create their own universe of dark, hypnotic soundscapes. The first collaboration between Kittin and The Hacker in the late 90’s unleashed the hits “1982” and “Frank Sinatra” which led them to become the most important act on DJ Hell’s cult Electro Clash label, International Deejay Gigolos.
Our journalists Michel & Ana Morin aka Involucija sat down together, spoke in-depth about the latest release, and explored many of their views and insights. The cover photo gave us the opportunity to reverse the scenario depicted on their first album cover where The Hacker had shot Kittin. Now it’s time for revenge and Kittin shoots the Hacker to restore balance in their universe.
Our first stop, once we arrived, was Fosbury and Sons and the press area where we placed the new issue of the magazine and met some friends, guests and the team of ADE.
我们到达后的第一站是Fosbury and Sons和新闻区，在那里我们放置了新一期的杂志，并见到了一些朋友、客人和ADE的团队。
A place to visit and catch the books.
The next stop on our map was at our partner – Amsterdam’s legendary place Atheneum. It is an independent bookstore with a range of approximately 25,000 titles focused on literature (Dutch, English, French, German, Spanish, Italian), history and politics, philosophy, science, design, art and cook books with more than 50 years of experience. In addition, they have the most special magazine collection in the Netherlands including our magazine. You can see the latest issue below.
That’s not over for the first day. In the afternoon we hosted our first streamed event in Amsterdam at Club Atelier. In our lineup we were proud to host interesting artists. Grace Dahl – the resident from Vault Sessions. Nick Moody, who is DJing since age 11. Berlin-based Melania from Paris-based RAW agency. As well as one of our editor’s projects Berlin Bunny. The winner of the competition which we created for uprising DJs Dominika Karaszewska as our special guest.
Expect some selected recordings to be published via our YouTube channel. Below are some portraits of the visitors and artists.
AWAKENINGS as the opening of the ADE madness.
The last cherry on top for us that day was the Awakenings to Gashoulder and set of Hector Oaks, which we couldn’t resist. A massive amount of ravers with their smiles put us again on full power, even though we were exhausted after preparing the event. We couldn’t stay long as the conferences were in the morning and we have another 4 days ahead. Hector producer and label head of KAOS OAKS played exceptional techno with his raw, groovy steps which we love! We couldn’t imagine a better way to end to a day.
Next to a huge amount of sold-out festival events, this year the ADE conference celebrated a triumphant reconnecting and gathering of the global electronic music industry at its home base Felix Meritis. The three-day ADE Pro program offered keynotes and in-depth discussions covering strategies, new opportunities and urgent topics such as sustainability for live events, mental health for artists and professionals, social change, and inclusivity. In addition, the conference showcased the future of the electronic music industry and the wider world of live events and entertainment. Global industry leaders and tech experts discussed and showed how music professionals can utilize new technologies such as AI and Web3, as well as existing developments such as the increasing prevalence of streaming monetization and music licensing.
ADE Pro also offered a platform for innovative startups. It offered an ADE Startup Competition in collaboration with global early-stage investor, Antler. Out of 100 applications, two winners were awarded a €100.000 investment during the grand finale. For data-focused music marketing solution Un:hurd and music education platform SYNKii.
Speaking about the next days and conferences we will talk not in a particular order of importance. However, we want to get more into topics that we believe are worth speaking louder. The first of them is Aslice. We had a chance to participate in a talk run by Dave Clarke and Zak Khutoretsky, better known as DVS1. Aslice is a service that allows performing DJs to share their fees with the artists who create the music that they play in their sets. We all know how hard it is to get paid for the producers.. Only one percent of clubs have the box technology installed to track played tracks and unfortunately, DJs don’t submit playlists. With Aslice we can change that with just one right click to send the metadata. Learn more on the topic at www.aslice.com.
Technically the problem started earlier than many people may know. When Crimea was “annexed” on February the 20th 2014, but just after the Chinese Olympics at the beginning of 2022 the situation came to be a full-scale invasion which continues on a dramatic scale to this day with no end in sight.
Dj and producer Nastia talked about how it affected her personally and her work life. The help by raising money for Ukraine through her gigs and making hard choices about canceling some shows due to perceptions of complicity – it was all part of the conversation. The Human Rights Activist and Ukrainian politician Lesia Vasylenko shared her way of the importance of bringing international awareness to this unimaginable seismic shift in Ukrainian life. The important question is: How we can all help culturally and how we can understand more fully at a deeper level?
Our favorite big production festival during ADE: DGTL Amsterdam
The incredible amount of events in the festival of all festivals… We would like to point out DGTL Amsterdam and their massive production which was on point in every detail. Before we get into each performance that we were able to attend. Let’s introduce the story of it. It’s a festival full of discovery, inspiration and innovation. As you can see on their website. “DGTL constantly strives for a balance between the leading names in art and music. It’s about the newest discoveries and exciting local treasures”. Indeed you can always see the local DJs and DJs which are well-known in the music scene. Combining the visual effects created by the best event producers in the world…You can feel like on a futuristic spaceship. It’s about your imagination of where you will end up on your trip.
Key of the good production of the DGTL Amsterdam during ADE
“We design impressive stages within raw, industrial settings. Partnering with the best VJs, we create mesmerizing light effects and visuals. In addition to celebrating electronic music and art, DGTL is a space for experiments. It’s an exploration of revolutionary sustainability projects.” You can clearly see the lighting and visuals are well designed and specially connected according to the DJ’s performances. The hypnotic vibe of the music itself is putting you in the space of your own different dimension.
It aims to be the most sustainable festival on the planet and invests heavily in reducing its carbon footprint. Not only is the festival known for its plant-based food court. It’s free of single-use plastics, but DGTL also became fully sustainable. We could clearly see taking care of details from the booth. Worth mentioning that any place you would put your foot the experience wouldn’t change for you.
DGTL is much more than a festival; it is a global concept, an event that is present all around the world. Born in Amsterdam in 2013, DGTL has now grown into becoming a global brand with editions in Tel Aviv (IL), Mumbai, New Delhi (IN), Santiago (CL), São Paulo (BR), and many more to come. We are excited to say that after what we experienced in Amsterdam, we are already after the edition in Santiago Chile and clearly can’t wait for more.
We don’t have to introduce the established figure in electro and techno from its earliest days, Detroit native, DJ Stingray313.
His Urban Tribe project is complete evidence of this. First appearing on the genre-defining 1991 compilation ‘Equinox,’ Urban Tribe with members of the group like Anthony Shakir, Carl Craig, and Kenny Dixon Jr. Getting to hear the first abstract, groove electro sounds from his set made us away and we already knew that we would be staying until the end. With his current and upcoming releases from desirable labels mixing a variety of genres and experimental, Ingram is pushing the premise of the Detroit legacy.
他的Urban Tribe项目完全证明了这一点。首次出现在1991年定义流派的汇编《Equinox》中，Urban Tribe的成员包括Anthony Shakir、Carl Craig和Kenny Dixon Jr. 从他的节目中听到第一个抽象的、槽状的电子声音，使我们离开了，我们已经知道我们将停留到最后。随着他目前和即将从理想的标签混合各种类型和实验性的发行，英格拉姆正在推动底特律遗产的前提。
Stepping onto another stage, we would like to mention Dax J’s fireball sets.
As told before from his musical roots as a fan of jungle and drum ‘n’ bass as a teen in his native London, Dax J has grown to become one of the most sought-after techno DJs on the planet. His groovy, fast-forward techno-electro sets which are floating around the world after being picked by the best magazines and put on rankings in previous years. We got what we expected: solid techno at the end of the festival!
The night is a place where everyone can truly be themselves.
That’s what we definitely expect from the night and the people around us once we are together. For us music lovers, makers and supporters those are one of the most important subjects to cover. The night is changing, starting with gentrification, rising costs and safety concerns at the forefront. Therefore, we can look at examples straightway, where our favorite bars are getting shut down. We were absolutely curious about the thoughts of Dimitri. The founder and operator of the legendary Berlin club Tresor and director of Kraftwerk Berlin. After the first few minutes, we knew that the topic was not easy.
Everyone was interested in how to support each other.
We all also know that that’s the key to the future, especially for small communities or collectives. We have to come together and build a fundamental future for our industry. It is all connected over the world for the same reason. However, support from big brands is necessary. Here we could mention Jägermeister which hosts programs supporting music, like this panel itself.
Save the vinyl cult? We didn’t miss the “Vinylism” by Ellen Allien at ADE Clone Pop Up Store.
Above all, vinyl! We would like to mention Ellen Allien presents Vinylism at ADE Clone Pop Up Store in Amsterdam. Unbelievably packed and intense. The sweat was dripping from the ceiling and the vibe was hot. We were so impressed it was definitely one of the best events that day! The vibe just made us stay until the end. Thank you, Dr. Rubinstein:) It was also pleasure to meet for the first time Natasja and Marc – founders of GRAUZONE Festival, which is happening next month – get more information here.
安全的黑胶崇拜？令人高兴的是，我们没有错过ADE Clone Pop Up Store中Ellen Allien的 “黑胶主义”。
最重要的是，黑胶! 我们要提到Ellen Allien在阿姆斯特丹ADE Clone Pop Up Store举办的Vinylism。难以置信的拥挤和紧张。汗水从天花板上滴下来，气氛很热。我们印象非常深刻，这绝对是那天最好的活动之一！这种氛围让我们呆在那里。这种氛围让我们一直呆到了最后。谢谢你，鲁宾斯坦博士：) 我也很高兴第一次见到Natasja和Marc–GRAUZONE音乐节的创始人，该音乐节将在下个月举行–在这里获得更多信息。
Demolition: Time for the contest and picking tracks from emerging talents. Everyone had a chance!
In the jury: Dave Clarke, Hiroko Yamamura, mrspring, Serge, Blck Mamba, Topic, Wiwek. In other words, their show demolition was back again this year! The hugely successful format, which producers are able to receive live, on-stage feedback. A panel of renowned electronic music professionals – from A&R’s to Artists all with a broad knowledge of the electronic genres. Exciting for freshly baked producers, and artists phenomenal part of the program of getting feedback straight away. And stand eye to eye with a dream.
We had a chance to visit the release party made by Phases Records a new label from long-serving DJ / Producer Alexis-Phase, who ran the infamous Phase parties at Griessmuehle in Berlin. Now relocated to Amsterdam and channeled into the unique party spirit of both cities.
The first release is a carefully curated V.A. comprised of six original tracks that illustrate and radiate the curated sound, vision and atmosphere of the imprint.
The V.A. combines genre-bending music from six different artists, exploring the broad sonic landscape of electro-industrial dance music, and pushing boundaries in sound, without breaching the sanctity of the dance floor. Feature tracks by New York techno legend and owner of Sonic Groove records Adam X, Mannequin records boss Alessandro Adriani, Maedon (Sonic Groove), 3.14 (Pi Electronics, Modal Analysis), E-bony (PAG TLV) and Chloe Lula (Aufnahme + Wiedergabe)
The club is located in the former ACTA dental center, better known as the ACTA breeding ground. A culturally free haven where we are constantly looking for the boundaries and interfaces of experimental and already established projects. This creates a program that balances contentedly on the fringes of various cultural disciplines. It was a fantastic way to end the festival! We can’t wait to be back next year! Also, if you are 100% sure about getting copy of the next edition you can pre-register right now!